Following Queen’s iconic celebratory anthem “We Are the Champions,” Ford employees from several different functional teams who worked to bring the all-new Super Duty to life celebrated the truck’s success Friday, Jan. 20 at the Conference and Events Center.
America’s best-selling heavy-duty truck earned its first Motor Trend Truck of the Year title in November after undergoing its first major redesign since it was introduced in 1999.
“You guys hit it out the park,” Executive Vice President of Product Development and Chief Technical Officer Raj Nair said. “This truck is an absolute home run.”
“We’re not exaggerating when we say it’s the toughest, smartest, most capable Super Duty ever.”
Motor Trend rates contenders in six areas ranging from design to efficiency and performance after a gauntlet of tests. Executive Editor Mark Rechtin asserted Friday they were the most rigorous tests of any industry publication’s awards.
“We run the gamut of everything you can do to try and break these things,” he said. “We kill tires, we bash sections, we tow like crazy.”
Rechtin said the publication was eager to investigate Super Duty’s “gaudy” towing numbers, which include 32,500 pounds of gooseneck towing capacity – and the truck did not disappoint.
From the reduction of blind spots through the Blind Spot Information System or the ease of use of SYNC 3, Super Duty continued impressing judges.
“Every single thing was just coming up 10s,” Rechtin added. “We knew who was going to win pretty early on.”
“This wasn’t even close. You guys killed it.”